Post by account_disabled on Dec 7, 2023 10:21:52 GMT
Even when online and offline are combined. This is an enormous challenge and is rarely achieved, but it is the greatest objective. This is called data unification. When online and offline data is unified, a complete perspective is achieved. The current customer journey is omnichannel, that is, it includes different online and physical channels and being able to measure all the phases of that customer journey allows us to know what happens at each point of contact, how to reinforce successful actions and how to correct those phases in the journey.
Where the customer is lost. Automation is also essential because operating multiple channels to carry the right message, consistently execute and personalize the journey for each customer is essential and cannot be done by Digital Marketing Service hand. . Technology and platforms To achieve the above, technology and platforms are required. And this is again a challenge for both internal teams and agencies. Not because the technology does not exist, but because the technological aspect imposes at least three challenges first.
Choosing which technology to use, second, knowing and training in the use of said technology to get the most out of it, and third, the cost of these platforms. which, many times, cannot be faced by a single company. Digital Maturity | Prospect Factory The best way is, again, to ally with an agency that has already solved these challenges and that provides the technological arm to the company's campaigns. Without technology, it is impossible to achieve digital maturity.
Where the customer is lost. Automation is also essential because operating multiple channels to carry the right message, consistently execute and personalize the journey for each customer is essential and cannot be done by Digital Marketing Service hand. . Technology and platforms To achieve the above, technology and platforms are required. And this is again a challenge for both internal teams and agencies. Not because the technology does not exist, but because the technological aspect imposes at least three challenges first.
Choosing which technology to use, second, knowing and training in the use of said technology to get the most out of it, and third, the cost of these platforms. which, many times, cannot be faced by a single company. Digital Maturity | Prospect Factory The best way is, again, to ally with an agency that has already solved these challenges and that provides the technological arm to the company's campaigns. Without technology, it is impossible to achieve digital maturity.
