Post by account_disabled on Oct 26, 2023 4:35:42 GMT
Which isn't wrong. Simply, as we have already seen when talking for example about how to build a work team, there is more. What in particular? To begin with, you need to know at least things What. Is our product a must-have? What is its value proposition? Who. For which of our Buyer Personas does it express its maximum value? Why. Why is it so important to them? Why do they consider it valuable? Without these answers it is difficult to go further. It can be done, of course, but knowing the answers helps steer the growth strategy and experiments accordingly in the right direction.
The truth is that no matter how many marketing efforts a company photo editing servies may support, it is difficult to make people love a product if it does not act on the right communication levers this is one of the reasons why growth hacking is closely interconnected with Design Thinking and with the Jobs to be Done theory . Anything that can help us understand the product itself, its value and buyer personas is of fundamental importance. This is why OFG Advertising created Discovery, a process of analysis and understanding of Buyer Personas and Value Proposition that the agency uses to kick off each project.
Today, when Discovery has become a practically daily work tool, it seems so strange to have worked without it for so many years. Obviously there were other tools, but this one seems more complete to us. So. First step for successful experimentation understanding the customer, the product and above all the relationship between these two variables. Think you already know everything? Can be. Remember however, as we have seen when talking about Jobs to be Done and competition, that in most cases consumers who use a certain product do not do so for the same reasons for which it was designed.
The truth is that no matter how many marketing efforts a company photo editing servies may support, it is difficult to make people love a product if it does not act on the right communication levers this is one of the reasons why growth hacking is closely interconnected with Design Thinking and with the Jobs to be Done theory . Anything that can help us understand the product itself, its value and buyer personas is of fundamental importance. This is why OFG Advertising created Discovery, a process of analysis and understanding of Buyer Personas and Value Proposition that the agency uses to kick off each project.
Today, when Discovery has become a practically daily work tool, it seems so strange to have worked without it for so many years. Obviously there were other tools, but this one seems more complete to us. So. First step for successful experimentation understanding the customer, the product and above all the relationship between these two variables. Think you already know everything? Can be. Remember however, as we have seen when talking about Jobs to be Done and competition, that in most cases consumers who use a certain product do not do so for the same reasons for which it was designed.
