Post by account_disabled on Dec 28, 2023 8:26:13 GMT
Although the sound of gunfire at Terminal 21 Korat has calmed down. From the crazy sergeant major incident They shot 29 innocent people to death. If you include the sergeant who was killed, the total number is 30. This is an event that has never happened before in Thailand. But many lessons learned need to be revisited for all parties. In order to lead to better solutions than this Even though I don't want it to happen again. Because of the definition of the word crisis It does not mean an incident caused by a person alone. In the form of riots, terrorism, hostage taking, but also crises caused by many types of natural disasters that are beyond our control. both in terms of severity and duration The smoke that has not cleared from this incident is crisis communications. that connects many sectors, including the government, the media, and the general public as receivers who are " issue-hungry " and want to receive clear, complete, accurate, and timely information. Providing information that is delayed and not timely will cause people to turn their attention to reporting information via social media and mass media.
Tracking government data The role of the government sector We must not forget that in a crisis What the people want most is Timely and accurate information from the government in the digital age, in addition to accelerating solutions to rescue hostages. And to prevent damage that may spread more widely, the “ State ” should establish systematic communication guidelines as follows. · There is a working group on communication. Determine the person with the highest decision-making authority. in a centralized form In a national crisis situation, this role is very important. Because they will determine the direction of communication to the public. · There is a clear designation of the reporter ( Spokesperson ) who will be used and the public is informed. For this Email Marketing List point, the Tham Luang incident did a good job. Governor Narongsak Acting as the main news provider Make the media aware that If you want news, who can you get it from? You don't have to imagine it yourself. The qualities of a news giver are: speaking That has to come from someone who knows. It is more important and necessary than people who speak well because sometimes they are people who may not know anything. and do not understand the situation which will affect the credibility as a result · There is an agenda for giving official news ( Agenda Setting ) about when and how announcements will be made. Some crises last only a short period of time, only one or two days.
Determining the time depends on the situation, how often and how. The important thing that should not be overlooked is that online there is no such thing as time. Therefore, the top executive responsible for communications must make decisions together with those involved. · Let us know which channel will be used as the main channel for providing official information ( Communication Channel ) . Anything other than this is considered information that has not been filtered. and apply communication technology · Analyze the audience In addition to the message to be conveyed The receiver must be analyzed together. This event has many audiences. Both the public sector, the lost, the hostages and their families. Each group needs different information. Message design must take into account the needs of each group. In working, there must be integration. Because in a crisis situation there are often many agencies involved.
Tracking government data The role of the government sector We must not forget that in a crisis What the people want most is Timely and accurate information from the government in the digital age, in addition to accelerating solutions to rescue hostages. And to prevent damage that may spread more widely, the “ State ” should establish systematic communication guidelines as follows. · There is a working group on communication. Determine the person with the highest decision-making authority. in a centralized form In a national crisis situation, this role is very important. Because they will determine the direction of communication to the public. · There is a clear designation of the reporter ( Spokesperson ) who will be used and the public is informed. For this Email Marketing List point, the Tham Luang incident did a good job. Governor Narongsak Acting as the main news provider Make the media aware that If you want news, who can you get it from? You don't have to imagine it yourself. The qualities of a news giver are: speaking That has to come from someone who knows. It is more important and necessary than people who speak well because sometimes they are people who may not know anything. and do not understand the situation which will affect the credibility as a result · There is an agenda for giving official news ( Agenda Setting ) about when and how announcements will be made. Some crises last only a short period of time, only one or two days.
Determining the time depends on the situation, how often and how. The important thing that should not be overlooked is that online there is no such thing as time. Therefore, the top executive responsible for communications must make decisions together with those involved. · Let us know which channel will be used as the main channel for providing official information ( Communication Channel ) . Anything other than this is considered information that has not been filtered. and apply communication technology · Analyze the audience In addition to the message to be conveyed The receiver must be analyzed together. This event has many audiences. Both the public sector, the lost, the hostages and their families. Each group needs different information. Message design must take into account the needs of each group. In working, there must be integration. Because in a crisis situation there are often many agencies involved.
